President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Listening Skills

Listening skills can be learned, improved, and enhanced. Effective listening not only involves physical motion. Listen to this helpful video and answer the following questions to see how to apply effective active listening techniques to enhance your communication. Then review the key elements discussed in the text below, and practice effective listening skills each day through this easy-to-follow guide. Hearing the words "Yes" and "No," "arest," and "I don't understand" change the way you engage with people.

During discussions, people tend to say things without meaning to, words they don't really know or want to say. To listen effectively, you must be sensitive to these subtleties. People may be saying things like, "You never tell me what you think" or "You never tell me why." Learning effective active listening techniques to adjust your posture, speech patterns, and body language can enhance communication with others.

If you are looking for an enjoyable way to improve your listening skills, try this exercise. Take a few minutes to try to listen to each statement without responding. Listening is easier when it's voluntary. Over a period of time, you will find it easier to listen constructively and listen with more awareness.

"Reflecting back on the speaker made me realize I had said something problematic," said one woman. Taking a pause before speaking can make it easier to reflect back and evaluate your own verbalization. Over time, reflecting back becomes a habit and you begin to notice your speaking becomes more structured and clear.

Another common barrier to effective listening skills is the tendency to assume that everyone is on the same wavelength. When you get into an interactive dialog, especially if the listener switches to a high-modal voice, you may assume that all others hear the same things as you. You need to ask, "Are you hearing what I am saying?" Instead of assuming you understand.

Some people have a wired perception of what they want to hear and this can limit their receptive attitude. Others have a very open mind and tend to tune out distractions. A third type of listener who also has an open attitude is the person who is open to learning new things. These listeners tend to be good at picking up on the subtleties of what is being said.

The more of these common barriers to effective listening skills that you see, the more you will need to pay attention. The more you pay attention, the more you can learn about how to change your behavior to make the other person feel heard. The more you learn about how to change your behavior to make the other person feel heard, the more successful you will be in making and maintaining a good relationship. The more successful you are at making and maintaining a good relationship, the more likely you will experience success in your personal and professional life.

One way to help yourself increase your listening skills is to practice actively listening. This means actively responding to what the other person is saying. You do not have to verbally respond; just responding by sharing your thought or taking in what the other person is saying. The next time you find yourself in a difficult or confusing conversation, make an effort to actively listen. Start by actively listening to what the other person is saying and reflect back to them what they are saying.

Another way to practice active listening and reflection is to ask questions of the speaker. When you ask questions of the speaker, pay attention to how the speaker directs your attention to answer your questions. In addition to directing your attention to the speaker, paying attention to how the speaker guides your attention to answer your questions is a great way to increase your listening skill.

Being an active listener is important in order to build trust between you and your spouse or significant other. Asking questions, reflecting back, and asking questions as the listener puts you in a position to be the active listener and reflector. As the relationship grows and you find yourselves at the beginning of a very deep relationship, being an active listener and reflective can also help you navigate those difficult times. Relationship coaching students who are experiencing these issues find it helpful to enroll in workshops focusing on being an active listener as well as a responsive, reflective listener.

The more you practice the skills of active listening and being a responsive listener, the more receptive you will be with others. As you begin to practice this, you will find yourself making eye contact with people you have not met for quite some time, having more depth of conversation, able to get more information from speakers, and responding to communications from people with whom you do not previously have a relationship. It takes practice and effort to develop this ability. The first step is always knowing how to listen properly. With that knowledge you can be on your way to improving your communication skills, meeting people better, developing trust with others, and putting yourself in a position to be a better spouse, parent, or in-law.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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